Young Tiger Junor NTR, who is already endorsing a couple of brands like NTR Navratna Talc Powder and Zandu Balm in the state, has agreed to promote another big brand. He had signed a two-year contract with Malabar Gold, one of the largest retail jewellery groups in South India, as their brand ambassador in the state. 

“Though brand endorsing is a puzzle for me, I am proud to be associated with Malabar Gold. Trust is the key factor in endorsing a brand and I trust Malabar Gold,” said Junior NTR. 

As a part of its expansion, the company plans to open 12 showrooms in the state by the end of 2012. And according to Mr O. Asher, the regional director of Malabar Gold, the tie-up with Junior NTR will help the company to communicate effectively with the people of AP.